Wyoff and china luquan

Nicholas Burns and Robert H.

Wyoff and china luquan

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Wyoff and china luquan

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Wyoff, a leading US chemical company, was approached by China-LuQuan in , a major Chinese state-owned chemical producer for a joint- venture opportunity to make a popular chemical catalyst in China. When approached by China Luquan in , called for a major Chinese state-owned chemical company, a joint venture possibility of a popular chemical catalyst in China, Wyoff, leverages its superior technology to ruin one-sided terms and played hardball, both the business and the relationship with China Luquan.

Wyoff and China-LuQuan: Negotiating a Joint Venture (B) [10 Steps] Case Study Analysis & Solution