Trends in herbal cosmetic

Top four trends driving personal care ingredients market:

Trends in herbal cosmetic

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View all results 5 Key Trends in the Personal Care Sector in Through extensive research, we have identified the top five trends impacting the personal care sector in and Understanding consumer behaviour and preferences will help you determine the direction of your own product portfolio and new product development.

Natural Ingredients A trend that we have seen rise into the forefront of the industry over the last year, using and marketing natural ingredients within personal care products is vital in addressing growing consumer concerns. Consumers are more knowledgeable and familiar with the chemical ingredients found in cosmetic products.

Therefore using familiar and natural ingredients, as well as creating formulas free from certain chemical ingredients, is key to appeal to the modern consumer. Natural ingredients and organic formulations are becoming a standard within the industry.

5 Key Trends in Cosmetics & Personal Care [INFOGRAPHIC] | Stephenson Personal Care

Opportunities for ingredients within product formulations include vitamins, essential oils, antioxidants and probiotics. There is also opportunity to use ingredients such as tea tree, charcoal and superfoods and these ingredients are increasing in consumer demand, despite relatively little NPD to target this.

Focusing on organic formulations, as opposed to the marketing claims, is also another gap in NPD within the industry. As consumers are seeing health become more important in their everyday lives, this theme is continued into the products they purchase.

In the future, consumer demand for products that enhance their health and wellbeing will increase. Examples can be seen in the market already with product launches stating protection from pollution and UV rays.

Diet has also had a huge impact on the personal care industry, with veganism and clean eating a major theme. There is opportunity to take advantage of this consumer trend, as more people are staying clear of products that have been tested on, or derived from, animals.

Multiple Benefits In the time-saving world of today, marketing products as having multiple benefits is attractive to busy consumers. Examples of this trend can be seen with in-shower moisturising creams, exfoliating skincare products and intensive treatment products for the bath.

There are opportunities with packaging and marketing claims to highlight the time-saving nature of such products. Anti-Ageing There are calls from consumers for the Personal Care sector to create and market products tailored around anti-ageing.

Anti-ageing claims in the skincare sector include wrinkle reducing, skin firming and moisturising.

Beauty Industry

There is a gap in the market for more everyday shower, bath and soap products to also address these concerns. Male Grooming It is clear that the last few years have seen the male grooming market drastically increase. This is reflected throughout the personal care industry.

This has impacted hugely on the shaving and depilatory market, with nostalgic and retro shaving product commonly found in stores. If you would like any further information then please contact us here.

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Trends in herbal cosmetic

Then simply follow us on Twitter, Instagram and Facebook.Many makeup brands marketed as 'natural' or 'green' are often not actually either of those things—but these organic makeup brands use pure, earth-friendly ingredients and never test their cosmetics .

The Herbal Cosmetic market report summarizes the most recent macro and micro-economic trends within the global and regional Herbal Cosmetic markets based on critical elements including technology, supplies, capacity, production, profit, price, and competition.

Mineral makeup is one thing, but there’s a whole new niche of the beauty and personal care industry that is based on mindful beauty, holistic healing, astrology, numerology, crystals, stones, and smudge sticks.

K-Beauty Leads in Product Trends, While U.S. Brands Lead in Trust and Quality Lead by the global K-Beauty craze, these markets also represent some of the most discerning, sophisticated cosmetics .


Herbal Beauty products market is also witnessing the increasing usage of nanoparticles in sun care and beauty products, which enhances the quality of beauty products.

Therefore, herbal beauty products manufacturing companies are expected to increase the usage of nanoparticle. At in-cosmetics Korea , Jo Chidley, Founder of Beauty Kitchen, presented the “Consumer trends in Europe for natural and organic products” during the Marketing Trends & Regulations presentations.

Jo Chidley is a Chemist, Herbal Botanist, beekeeper and natural beauty products lover.. Beauty products from Mintel Natural and Organic Toiletries are reporting a 24% compound annual sales.

Mintel announces four global beauty and personal care trends for |