Top four trends driving personal care ingredients market:
View all results 5 Key Trends in the Personal Care Sector in Through extensive research, we have identified the top five trends impacting the personal care sector in and Understanding consumer behaviour and preferences will help you determine the direction of your own product portfolio and new product development.
Natural Ingredients A trend that we have seen rise into the forefront of the industry over the last year, using and marketing natural ingredients within personal care products is vital in addressing growing consumer concerns. Consumers are more knowledgeable and familiar with the chemical ingredients found in cosmetic products.
Therefore using familiar and natural ingredients, as well as creating formulas free from certain chemical ingredients, is key to appeal to the modern consumer. Natural ingredients and organic formulations are becoming a standard within the industry.
Opportunities for ingredients within product formulations include vitamins, essential oils, antioxidants and probiotics. There is also opportunity to use ingredients such as tea tree, charcoal and superfoods and these ingredients are increasing in consumer demand, despite relatively little NPD to target this.
Focusing on organic formulations, as opposed to the marketing claims, is also another gap in NPD within the industry. As consumers are seeing health become more important in their everyday lives, this theme is continued into the products they purchase.
In the future, consumer demand for products that enhance their health and wellbeing will increase. Examples can be seen in the market already with product launches stating protection from pollution and UV rays.
Diet has also had a huge impact on the personal care industry, with veganism and clean eating a major theme. There is opportunity to take advantage of this consumer trend, as more people are staying clear of products that have been tested on, or derived from, animals.
Multiple Benefits In the time-saving world of today, marketing products as having multiple benefits is attractive to busy consumers. Examples of this trend can be seen with in-shower moisturising creams, exfoliating skincare products and intensive treatment products for the bath.
There are opportunities with packaging and marketing claims to highlight the time-saving nature of such products. Anti-Ageing There are calls from consumers for the Personal Care sector to create and market products tailored around anti-ageing.
Anti-ageing claims in the skincare sector include wrinkle reducing, skin firming and moisturising.
There is a gap in the market for more everyday shower, bath and soap products to also address these concerns. Male Grooming It is clear that the last few years have seen the male grooming market drastically increase. This is reflected throughout the personal care industry.
This has impacted hugely on the shaving and depilatory market, with nostalgic and retro shaving product commonly found in stores. If you would like any further information then please contact us here.
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