Apple Inc addresses the 10 decision areas of operations management through different managerial channels. Apple also satisfies necessary OM decisions to optimize its productivity. In operations management, the 10 decisions relate to such aspects as product design, quality management, process and capacity design, and location strategy, as well as inventory management, among others. With its industry leadership, Apple Inc.
Simon Kairu Analysis of Apple Inc. Strategic position of Apple Inc Although Apple deals in a wide range of products, the company treats every product line in a unique way.
Apple's Strategic Business Unit Analysis: Launching Apple iWatch Words Feb 6th, 3 Pages Apple has created a culture of innovation that thrives on continual collaboration of concepts combined with clear accountability regarding financial performance to the business unit level (Apple Investor Relations, ). Oct 16, · Strategic Business Units is a wide range of objectives a company sets that have been planned. They use different types of marketing strategies to not only distinguish themselves from rivalling companies but to tactics that will get consumers interested in their goods. Strategic Management Case Analysis: Apple Inc. Veronica R. Hart Kaplan University Strategic Human Resource Management Unit 1 GB p. March 9, The Harvard Business Case Study on Apple Inc, describes the very popular corporation with 24 billion in revenue as of and how the company has had some problems yet .
Each product of Apple is treated as a standalone business unit. This report singles out the Ipad product of Apple Company and analyses this business unit in terms of its strategic competitive position, its external environment and the value addition proponent of its strategic position.
This report is based on the UK market. Strategic position of Apple Inc 1. Competitive advantage is the ability of a company to identify and come up with a difference in the way it operates: The strategic clock enables business managers and all other business stakeholders to think and act strategically in an effort to ensure that they attain the desirable differential advantage.
Strategic clock model is based upon the two concepts of price and perceived product value. Strategic clock is divided into four quadrants and eight different intervals.
The eight strategies include no frills, low cost, hybrid, differentiation, focused differentiation and high price low value strategies Appendix 1. Apple introduced the iPads into the market to act as a more portable version of their range of personal computers; an intermediate mediate between laptops and Smartphones.
Apple first 3 introduced the iPads into the market in the year Being the first product of that kind to enter the market, the company had to device a well thought-out market entry strategy.
Apple first adopted the differentiation strategy. Apple had to give the impression or rather, had to create the perception of adding value without the need of charging premium prices.
According to Capon, differentiation strategy is a clever way for a business to establish a strong market share especially because consumers perceive quality of a product or service relative to the fair pricing. One of the marketing features adopted by the company in their Ipad marketing campaigns was that the Ipad possessed its own line of applications which could be bought and directly installed into it.
And that the iPads had an already built in App store. This market entry strategy worked well for the company and after ensuring that they had secured a considerable market share, they developed the focused differentiation strategy. Focused differentiation strategy according to Finlay, is a strategy targeted at identifying and capturing new market segments.
With the focused differentiation strategy, Apple introduced the second generation iPad in Apple, The second generation iPad iPad2 was 33 percent thinner and 15 percent lighter than the preceding generation. Based on the same strategy, Apple introduced the third generation iPad in March The new iPad is a dual core A5X, features a quad-core processor and a pixels camera Apple, Through the added product value, Apple also increased the prices of their iPads.
Since this strategy is accompanied by reorganization of marketing strategies including the market segments, Apple restructured their market segments to target individuals of ages between 25 to 45 years.
This age bracket consists of the financially able and technology-oriented persons who can comfortably afford the improved iPads regardless of the premium prices.
Market positioning reflects the target market that an enterprise focuses on, and the product prices reflect the enterprise's pricing strategy. Based on this description, it can be rightly observed that Apple has adopted the high value high price marketing strategy which attracts the high-end segment of the consumer market.
These are basically the forces of politics, economics, socio-culture, technology, legalities and environment Porter, A political influence on any business operation could either result in the creation of a conducive business environment or otherwise.
Government regulations on issues such as taxation have great impact on business operations. Increased VAT basically discourages citizens from spending and is therefore, detrimental to business organizations such as Apple.Apple's business strategy cuts across all the three Strategic Business Units i.e.
Apple's Strategic Business Unit Analysis: Launching Apple iWatch Words Feb 6th, 3 Pages Apple has created a culture of innovation that thrives on continual collaboration of concepts combined with clear accountability regarding financial performance to the business unit level (Apple Investor Relations, ). of Apple Company and analyses this business unit in terms of its strategic competitive position, its external environment and the value addition proponent of . Sustainability of Apple iPad business unit’s strategic position As a market entry strategy Apple adopted the product differentiation strategy. This is a sure way for .
Computer unit, Telecommunications unit and Music & Video unit. The company's annual report of states corporate strategies that Apple seeks to adopt. Apple’s pad business unit due to their strategic business operations holds a lot of business power in terms of human resource management, technology and the overall value chain management practices.
4 References Asker, D. Apple will launch new Macs, new iPad Pros, and a 4th version of the Apple Watch. The tablet upgrades are a little later than last year, given the June launch of iPad Pros.
External drivers of change affecting Apple’s Strategic Business Unit PEST Analysis The key drivers of change are the likely factors that affect the normal business operations of an organization and which the organization has very limited control over (Hambrick and. The Innovative Success that is Apple, Inc.
2. Apple Inc.’s Executive Management Team. Apple, Inc. has experienced several changes in the executives that run the company in .
Apple treats each of its products as a business unit. So iPhone, iPad, Mac, Apple TV, Apple Watch, iTunes, etc.
are all separate strategic .