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Contact Author Source Singapore Airlines is one of the world largest airlines and undoubtedly one of the most successful ones. Synonymous with service excellence, branding and its marketing icon, the "Singapore Girl", the airline has grown to be the third largest airline in the world base on the World Airline Awards since its incorporation in This article explores the strengths, weaknesses, opportunities and threats both external and internal of Singapore Airlines by utilizing the SWOT analysis technique.
This can assist in the process of strategic formulation, paving the way for sustainable competitive advantages and success of the airliner. Source Strengths Singapore Airlines enjoy various competitive advantages and strengths that has contributed to its success over the years.
Strong Government Backing - Temasek Holdings, an investment company owned by the Government of Singapore, owns more than half of its voting stock in Singapore Airlines.
With strong backing from the government, the stability and finances of the airline can be assured and secured. The airline conducts passenger flights to more than 60 cities in over 30 countries worldwide.
This is excluding its subsidiary SilkAir, which conducts regional flights to more than 30 cities within Asia. This geographical diversification reduces risk for the organization as it will not be over reliant on any particular region for revenue.
Young Aircraft Fleet - Singapore Airlines regularly renews its already young and modernized fleet of aircraft. Notably, it was the first airline in the world to fly and operate the Airbus A in October Based on a survey conducted in January by Airlineatlas, Singapore Airlines was ranked as the number 2 airline with the youngest fleet in the world.
Service Excellence - The professional flight crew are prominent and remains synonymous with the airline. Singapore Airlines' marketing efforts have often revolve around its flight crew and the excellent service they provide.
The service excellence is highlighted by the plethora of awards that has been awarded for cabin service and hospitality. The flight attendants otherwise known as the "Singapore Girl" are carefully recruited and have to undergo strict training to ensure service standards.
The Singapore Airlines' Suites class is the most luxurious means of air travel on a commercial jetliner and tops most First class travel packages that are currently available.
Reliance on International Traffic - Singapore is a very small country with the domestic market being very limited. As ofthe local population stands at less than 6 billion.
There are no intercontinental flights available due to the size of the country. Lack of Strong Partners - Despite having a codeshare agreement with 24 partners worldwide as of the time of writing, the partnerships are rather limited as only 8 of them serve Singapore.
Opportunities Growth of Tourism in China - According to a report by Amadeus travel and Oxford Economics, tourism in China is booming and is expected to drive the travel industry. This is attributed to its surging middle class, which is poised to overtake the United States by Singapore Airlines can make use of opportunity to attract and participate in China's travel industry.
Leveraging its Young Fleet - As ofSingapore Airlines has one of the youngest not to mention most fuel efficient aircraft fleet in the world, standing at at average of 7 years old. It is constantly renewing its fleet and is always at the forefront of adopting new commercial airlines.Confessions of a Luxury Hotel Toiletries Chipmunk.
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it had me laughing the entire flight from Seoul to Singapore). Ansoff’s Matrix - develop by professor Ansoff’s in it was publish in article called ‘Strategies for Diversification in Harvard Business Review. Singapore Airlines A Singapore airline is a national airline in Singapore and a subsidiary of the Singapore government.
It’s based at Changi International Airport and is a member of. Free Essays on Ansoff Matrix For Airlines. Search.
South Wet Airlines. The Southwest Airlines Southwest Airlines Co. is an American low-cost airline. Ansoff Matrix for SMG Markets/ Products Existing Products New Products • Corporations • Businesses • Conferences.
Singapore Airlines shows a comfortable way to travel by air globally. Singapore Airlines SWOT Analysis.
Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Singapore Airlines: 1. Singapore Airlines is a strong global airline brand with a . The Ansoff Matrix. This tool developed by Ansoff allows SIA to scope out its strategic business options.
The results are summarised below. Low-cost airlines, aircraft fleet investment, and destination expansion are areas that SIA could further investigate and develop strategies for to expand market share.
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